Since its launch in 2020, Savyour has been helping small and medium businesses from all over Pakistan grow, by providing them with a marketing channel that requires zero upfront investment and only charges them a commission for every sale made through the platform. For consumers, this enables them to discover lesser-known brands that have unique offerings at great price points. Till date, over 80% of the brands listed on Savyour fall under the small/medium business category. The #NotSoSmall initiative has been launched as a long-term effort by the platform to give assistance to smaller businesses that may get hit harder by the current local and global economic conditions. Often referred to as ‘the backbone of our economies’, approximately 3.25 million SMEs account for nearly 90% of all the businesses operating in Pakistan. This sector holds nearly 40% of the country’s annual GDP. Saad Gadit, Co-founder and Chief Product Officer, Savyour, said Check out? Buying slightly used iPhones made easy with ‘Daraz Like New’
