Augmented reality is changing the way we view the world — or at least the way its users see the world. Picture yourself walking or driving down the street. With augmented-reality displays, informative graphics will appear in your field of view, and audio will coincide with whatever you see. These enhancements will be refreshed continually to reflect the movements of your head. Similar devices and applications already exist, particularly on smart phones like the iPhone . Superimposing street names and routes on a GPS device is augmented reality (AR). The more modern version of the technology, however, will be far more flexible and used for a far greater number of purposes than figuring out how to avert a traffic jam.
Augmented reality is used in different applications of iPhone and other smart and android cell phones. Such applications can be downloaded. According to the technology review iOnRoad , offers an augmented-reality collision-warning app for drivers using smartphones that run Google’s Android software (an iPhone version is in the works). LAYAR Is an augmented reality app available for Google Android phones? In Netherlands phone users can download It allows developers to create their own augmented reality by adding layers on top of the live video on your phone. Yelp, Wikipedia, Google search, Twitter, and more can be seen through the eyes of Layar. Interact with the world around you! 25 million people have downloaded Layar! It’s the world’s leading augmented reality platform (mentioned in Google play).The latest version of Layar – 3.0 (with support for 3D models) was released on 5th December but had to be withdrawn from the Apple app store due to crashes on unlocked iPhone. NOKIA WINDOWS PHONE 8: Lumia 920 is having special Nokia’s City Lens is an augmented reality (AR) application that allows users to find things to do — and get more information about a location — simply by pointing their phone’s camera at a location. technology is privatized and used by giant mobile manufactures in their upcoming cell phones for their promotion and advertisement many of celebrities are acting as their brand embassdor.like SHAHRUKH KAHN in ad of nokia using augmented reality application to figure out places in the town. So it is commercialized now. You can instantly see what’s around you: landmarks, restaurants, hotels, shops and public transport stations visually right on your phone Select your interests in many different categories: Nokia City Lens will filter the points of interests and present your choices All the details at a glance: simply tap to read reviews, descriptions and destination information.
This film gives us glimpse of augmented reality. film by Eran May-raz and Daniel Lazo, we find out what it means to live in a virtual reality, where everything from the art hanging on the walls to the reactions of the date sitting across the table are displayed in a contact lens-like device for our own eyes only. May-raz and Lazo created the film as a graduation project, while attending Bezaleal Academy of Arts in Jerusalem. The high production value of the short HD film displays a skillful restraint and flow often reserved for the silver screen. We follow Patrick, a single gentleman living in a barren bachelor pad in some nameless metropolis. Suddenly virtual reality is situated as the enemy and we see a much more complicated example of heavily-integrated applications and how they affect social situation. According to los Angeles times BUSINESS , 211 million IKEA catalogs will be sent off into the world. If one lands on your doorstep, you’ll want to have your Smartphone handy.Aside from the usual smattering of new sofas, fabrics and lighting fixtures, the company is also experimenting with a new way to view the catalog — through the lens of augmented reality. called Marvel AR that will include digital extras for readers and a digital-only imprint called Infinite Comics, which will offer comics that tie-in with print titles. According to mashable entertainment Marvel AR is a free app that has been developed in partnership with Aurasma. The software allows readers to scan their print comics with the camera of their smartphone or tablet to unlock extras. These will include parts of the writer’s script, editors’ comments and original artwork, and readers can expect around eight extras per comic.
